Cannes Hosts Midem+: A Look at the Future of Music with AI and Live Performances

The renowned international market for music and publishing, Midem+, took a step into the future last week as artists, industry professionals, and politicians gathered in Cannes to discuss the changing landscape of the music world. From artificial intelligence (AI) technologies to live performances and artist compensation, attendees examined the challenges and opportunities ahead.

From Stands to Conferences: A Revamped Format for MIDƐM + 24

Gone are the days when networking and deals were done amidst stands and exhibitions; for MIDƐM + 24, organizers decided on a fresh approach that saw conferences workshops, and a digital application take over. With the support of Cannes City Hall, they aimed to breathe new life into this iconic event while continuing its tradition of uniting key players in the industry to find mutually beneficial solutions.

  • New format: The old stand-and-display model has been replaced by engaging presentations and innovative technologies.
  • Digital applications: Alongside workshops and conferences, guests accessed vital event information through specialized apps .
  • A collaborative spirit: Unlike previous years, Midem+ now encourages active discussion amongst participants to address the latest trends and challenges.
  • High-profile support: French composer Jean-Michel Jarre and former Police drummer Stewart Copeland both lent their names to the event as sponsors.
  • Exploring the Impacts of Artificial Intelligence on the Music Industry

    Emerging AI technology was a central focus of conversations during the three-day meet, with many influential figures weighing in on the risks and rewards of the rapidly advancing field. Renowned musician Jean-Michel Jarre argued that while AI in music is still a relatively nascent concept, it should not be feared. Instead, the composer asserted that AI tools are primitive at present but are far more developed for writing and image processing.

    On the other hand, Stewart Copeland humorously remarked, “We are screwed,” summing up the thoughts of many who worry about how AI will affect the creative process. Despite the variety of perspectives, all agreed that monitoring AI’s progression remains crucial to understanding its potential impacts on musicians and composers.

    An Industry-Wide Push for Better Artist Compensation and Sound Quality

    • Limiting noise tracks: Professionals shared their desire to find ways to limit ‘noise tracks’ or generic background music, which can devalue compositions and reduce listening quality.
    • Prioritizing sound quality: Christophe Rioux, a specialist in cultural and creative industries, emphasized educating the industry stakeholders about the potential damage caused by poor audio compression practices, which can impact both listeners’ health and audio quality.
    • Legislation and support: European Parliament member Iban Garcia Del Blanco, who has authored reports on the subject, showed keen interest in these matters and expressed the need for regulation protecting against harmful practices.

    The Notable Absence of Social Networks at Midem+

    One interesting trend this year was the absence of major social media networks like Meta, Facebook, and YouTube during the discussions. As influential players in the distribution and sharing of music online, their insight may have added some significant perspectives to the conversations on artificial intelligence and artist compensation models. But overall, the forward-thinking atmosphere of Midem+ demonstrated an active willingness within the industry to embrace change and tackle emerging challenges head-on.

    Looking Forward: The Future of Music with AI and Live Entertainment

    The revamped Midem+ event provided a vital forum for those shaping the future of music, offering a platform to meaningfully engage with cutting-edge technologies and discussions. As artificial intelligence continues to evolve and influence the industry, events like Midem+ demonstrate the need for creative minds to come together in search of innovative, sustainable solutions that benefit both artists and audiences alike.